Impressions

The total number of times your content was displayed on someone's screen. Impressions count repeat views, so if one person sees your post three times, that is three impressions but only one reach. It measures total exposure.

Filed under: Analytics

Related terms

Engagement Rate

Reach

Impressions vs Reach

Click-Through Rate (CTR)

Cost Per Mille (CPM)

Cost Per Click (CPC)

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